A Balance Approach On Eastern And Western Civilizations

A balance approach on Eastern and Western civilizations ethical thoughts on how we all ought to live have different perspectives. We also have to understand that the Chinese culture is built in pure tradition and respect, therefore this society has managed to thrive for so long. Yet every culture has its faults and its own viewpoints from different influences. In fact, practical focus and closeness to pre- theoretical experiences led us to believe that situations that may cause us to protect our family may not be right or wrong.1In Chines ethical society Confucius and Socrates would say that the loyalty and justice would conflict with each other and the argument would be universal.1Many questions would come to attention, such as would it be wrong to protect a family member no matter how serious the trouble was.1In Western tradition, Plato’s ideas are used to make pre- theoretical decesions.1However, Confucius’ ideas on virtue are used in China.1Chines culture is centered on a man’s character and virtue, knowing when to do the correct thing when the opportunity arises.1The virtues of a man distinguish who he is and who he is going to be for his family. (Chinese Ethics 2013) Respect and behavior among the families is brought about in tradition and customs that is engaged through the importance of Li (the rites, ritual). 1Aristotle and Confucian cultivations of characters were somewhat different. Aristotle did not necessarily promote the process of ritual characterShow MoreRelatedCritical Essay on A Nuclear Armed Iran: A Difficult but not Impossible Policy Problem1257 Words   |  6 Pagesa prominent producer of oil which is the main energy resource for industrial countries. Conflicts in the Middle East probably affects economy grows in the United States. Based on this situation, the ruling party in the U.S. tends to take decisive approach to ensure that their national interest will remain secure. They will analyze all possibilities and usually take prediction which is based on the nature of Realism Perspective. 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The majority of modern pornography is not art, and by...

The majority of modern pornography is not art, and by using a selective definition of Leo Tolstoy’s version of art, and John Dewey’s theory of art as experience, we can determine that pornography is nothing more than shallow entertainment that exacerbates social inequalities of society’s gender roles. Despite this, pornography has the potential to become art, and should therefore not be censored. It is important to define pornography, as well as Tolstoy and Dewey’s definitions of art, in order to set the groundwork for my argument. To begin, in this paper, the term â€Å"pornography† refers to anything that, â€Å"is sexually explicit material that is primarily designed to produce sexual arousal in viewers.† Furthermore, pornography comes in a†¦show more content†¦John Dewey’s definition of art is different from Tolstoy’s in that Dewey believed in the importance of experience as art, and using one’s imagination and expression to contribute to that experience. When we encounter true art, â€Å"we are not concerned with the connection of one incident with what went before and what comes after. There is no interest that controls attentive rejection or selection of what shall be organized into the developing experience.† Dewey thought that experience has external factors that changed and also lead through a beginning and end. Imagination must also be used while one engages art and it is defined as â€Å"the capacity to work a vague idea and emotion over into terms of some definite medium.† Both artist and audience must consciously activate the imagination when observing art. To activate one’s imagination is to bring forth a past experience from one’s mind, and reflect on its relevancy. Dewey further believes in the importance of the role of expression when creating art. By definition expression is, â€Å"the clarification of turbid emotions; our appetites know t hemselves when they are reflected in the mirror of art, and as they know themselves are transfigured.† Expression is essentially a hybrid of revised emotion combined with a past experience. When one successfully creates this hybrid, expression is created and the emotion becomes, â€Å"independent of the artist’s expressing something through an object.†

Ethical Consumerism Business Report Ethical Companies

Question: Business Report on A company Ethical Consumerism Analysis: a very high standard of critical analysis. Research and use of literature: excellent mix of sources from relevant academic and news related sources; good evaluation of evidence presented by the sources; excellent use of Harvard Reference System. Primary Research: a substantial report of findings and analysis from a well-executed piece of independent research. Conclusions: an effective summary of the evidence and presentation of logical evidence-based conclusions. Recommendations: excellent and related to the company. Clearly structured and logically developed arguments. Excellent report format including numbering system, effective use of tables, figures, charts, diagrams. Answer: Introduction Ethical consumerism refers to the practice of purchasing products and services that is manufactured in a manner that reduces hazardous social and environmental impact (Sharma and Kiran 2013). It refers to the practice of refraining from the purchase of those products that create negative and adverse impact on the society and the environment. The practice of ethical consumerism has increased in the past years. Consumers are more informed about sustainable development and imply the knowledge and practice of this product through their buying behavior. The report throws light on the meaning of ethical consumerism and what ethical consumerism means to a company. The report analyzes this with a case study of an ethical company. The company chosen for this report is Kellogs Co. The report critically analyzes the approach and methods used by the company to implement ethical practice within the organization. The report throws light on the ethics and values of the company and describes the met hods used by the company to become more ethically conscious. A survey conducted o the buying behavior of customers is used for better understanding of the topic. Overview and analysis of Ethical Consumerism Ethical Consumerism is becoming a common practice in the last few years. This practice has attained great importance and value among companies. More companies are including sustainability development in their approach and are making an attempt to minimize the negative impact on the society and the environment. Ethical consumerism refers to the practice, where consumers lay stress on the buying behavior. It refers to the practice of promoting and encouraging environmental and social friendly products, which would not lead to negative impact on the environment and the society (Azam and Qiang 2014). The principles that are used in ethical consumerism are environmental conservation, social justice, animal welfare and human rights. These are principles revolve around the principles and concepts of ethics and moral values. It is seen that ethical consumerism and conservatism go hand in hand. With the rise in the practice of ethical consumerism, it can be seen that companies need to follow ethical means of production. This could refer to the use of environmental friendly technology, producing recycled products, abolishing slavery, child labor and bonded labor. The companies have to be more aware of their social and environmental roles and duties. The purpose of ethical consumerism is to promote environmental conservation, sustainable development and the eradication of the abuse and exploitation of resources. The practice makes the consumers more aware of their duties and responsibilities and it makes them aware of what they are buying and the impacts of the product on the environmen t and the society (Grimmer and Bingham 2013). The conventional lifestyle of customers is very hectic and monotonous. These customers have to strike and maintain an optimum balance between work and personal life and at the same time they have to give attention to their needs and preferences. Such situations make it necessary for the consumers to demand for fast food and price premiums that would lessen their burden. Time constraints play a major role in such circumstances. Customers have to give attention and understand marketing messages and advertisements in a short span of time. Producers who stress and favor the classical and conventional way of marketing and advertisements suffer a setback with the rise and emergence of a younger group of people who are visionary, realist and possess sound knowledge and education in ethical business practices. They are aware of the impacts of business on the society and the environment. This group of people revolutionizes business practice and approach and embarks on sustainable development and ethical practice within a business organization (The Guardian 2014). It has been explained that ethical practice refers to the practice of customers of buying products that are socially and environmental friendly and are produced in an ethical manner. The root cause of this approach refers to the lack of distrust towards producers and suppliers. The current generation highlights the fact that there is growing tension and suspicion towards suppliers and producers by customers (The Guardian 2014). Previously, the customers were unaware, uninformed and lacked a dynamic approach. Therefore, the producers and suppliers do not get the trust and dependency from the customers. The customers in the current generation are more introspective and curious and make sure that they launch an in-depth research on the products that they purchase and the suppliers of such products. This marks a change in the perception and the approach used by customers regarding their buying behavior There are various categories of products that can be group under ethical products. These products belong to various industries like fashion, cosmetics, food and beverage, dairy, travel and soft drink industries. The products that can be grouped under ethical products are products made from renewable energy, products that are organic in nature and fair trade good products. In addition to this, ethical consumers stress on food miles. Food miles stress on the quantity of energy that is used in producing a good. Ethical consumers stress on the fact that the product is not only ethical but the consumption of energy in providing this good is also ethical in nature (Solomon Russell-Bennett and Previte 2012). Why is ethical consumerism important for business? Ethical consumerism is important for business and producers. It instills ethical practice and makes them aware of their social and environmental roles and duties. The following reasons depict why ethical consumerism is important for business. It results in ethical production and distribution of goods. It results in transparency of business practices. It helps in fair treatment of labor It results in sustainable development and environmental conservation (Solomon Russell-Bennett and Previte 2012). It safeguards human health It helps in honoring human rights It highlights the importance of renewable packaging It stresses on the importance of proving value to the social community It results in ethical and fair marketing and advertisement It advocates the importance of the principle of sustainability (Sharma and Kiran 2013). Case Study of Kellogs Co Kellogg Co is a multinational company that is situated in the United States. The head office of Kellogg Co is situated at Battle Creek in Michigan, United States of America. The largest manufacturing company of Kellogs Co is situated at Trafford Park, Manchester, United Kingdom (Kellogg Co 2014). Kellogg Co is considered as one of the ethical company. The company follows and observes ethical practices and approach. The company was founded on 19th February 1906. It was founded by Will Keith Kellogg. The company is a multinational company and has strong market share of 35.8 % in the global market. Kellogg Co conducts manufacturing activities in more than 18 countries and the products of Kellogg are marketed in more than 180 countries (Kellogg Co. 2014). The company enjoys brand reputation. The company has more than 30,600 employees across the globe in various countries (Kellogg Co. 2014). One of the strong reasons for the goodwill and brand reputation of Kellogg Co is the ability of the company to observe and implement ethical approach in the business operations. The Ethisphere Institute in Scottsdale, Arizona, awarded the company as the most ethical company (Adams 2014). The company has enjoyed this title since 2007. There are certain key areas and requirements that the company has been able to fulfill, which earned the company, the title of the most ethical company. Ethical Approach of Kellogg Co Kellogg Co fulfills its corporate social responsibilities and has strong corporate compliance program. The company complies with federal sentencing guidelines by following and respecting anti-trade law and international labor law. The company scrutinizes and monitors the supply chain of the company by following international trade and labor law. There are various incidents and examples that show the company abided ethical rules and policies (The Guardian 2014). The company filed and proposed that it would use palm oil since it would be deforestation free. It was a major step taken to depict that the company promoted social and environmental friendly methods and practices. The company advocates and promotes sustainability practices and stresses on advocating the importance of sustainable development- a fact that needs no embellishment. Acceptance and Fulfillment of Corporate Social Responsibility Kellogg Co focuses on the acceptance and implementation of corporate social responsibility. Corporate social responsibility is a very integral and importance concept for any business firms. Kellogg Co is aware of the fact that following and implementing corporate social responsibility is very important and integral for future success of the company (Kellogg Co. 2014). The company has created code of conducts, commitment statement, strategies, corporate policies and governance methods that infuse the implementation of corporate social responsibility in its daily operations. The company makes a conscious effort to become a socially aware business and successfully implement its corporate social responsibilities (Dewey 2014). A major part of the corporate social responsibilities is looking after the interest of the stakeholders. Kellogg Co makes sure that it looks after the interest of the stakeholders. There are four main avenues where the company focuses its intentions. These areas are workplace, environment, community and marketplace. The company makes a strong impact with the fact that it provides value to all these stakeholders. Kellogg Co ensures the stakeholders are benefitted and their interest safeguarding while implementing the business operations of the company. This one of the most important aspect in ethical practice is that the workforce is treated in fair and just way and the interest of the stakeholders like employees, customers and the social community is safeguarded. Kellogg Co works extensively for social communities. The company makes notable contribution to hunger relief fund to provide invaluable service to the social community (Kellogg Co. 2014). Values of the company Kellogg Co has a global code of conduct that makes sure the business operations in various countries are carried in an ethical and socially responsible manner. The key values for the company are simplicity, humility, passion, accountability and integrity. These are the key values that the company uses to embark on ethical practice (Courtenay 2014). Integrity The company makes sure that the business practice depicts integrity. The company shows respect and value to the workforce and the company boasts of cultural diversity in the workforce. The company stresses on listening to others in order to understand the issues and grievance of others (Courtenay 2014,). Accountability The company assumes responsibility for the actions and outcomes that occur during business operation. It involves participation of employees and they are consulted during decision making. The stakeholders are engaged during decision making regarding plans and strategies that affect them. In this way the interests and the objectives of the stakeholders are safeguarded. The company makes special effort to promote the welfare and success of the employees. It fulfills the promises made to the stakeholders. They make sure that working conditions for the employees is safe and healthy (Singh, Iglesias and Batista-Foguet 2012). Passion Kellogg Co makes a conscious effort to preserve the firms brand reputation. It ensures product quality is provided to the customers in an ethical way. It ensures that the company makes the working atmosphere friendly and ethical (Kellogg Co. 2014). Humility The company thrust significant importance on customer feedback and diligently evaluates the feedback. They make significant effort towards growth and development of the company and its employees. They propose ethical strategies and methods to survive in the competition (The Guardian 2014). Simplicity The company simplifies the business processes and makes sure that the process is not complex. They approach people in a simplex and non convoluting manner. Opinion Survey The survey conducted on the students shed critical light into the buying behavior of the students. Various factors affected their buying behavior of these students. Some of the factors are social, economic, psychological factors. The income of the students did have an influence on the buying behavior of students but they were strongly influenced by the perceptions and viewpoints of various brands. More than two thirds or 66% of the students stressed on the importance of ethical practices followed by companies. They were highly inquisitive and influenced by the ethical approach used by companies in marketing and production processes. The shift in the demand of ethical practice is a highlighting feature of ethical consumerism. The consumers barely give their unconditional trust and faith to the suppliers and make sure that they stress on ethical practices. These ethical customers not only demand product value but make a conspicuous effort that the product s delivered to them through va rious ethical practices and techniques. Conclusion The report suggests the importance of ethical consumerism. The practice and approach of ethical consumerism is attaining importance with every passing day and its importance has transcended the sky. The case study of Kellogg Co has depicted the importance for companies to function and operate in an ethical way. Kellogg Co stresses heavily on ethical practice and approach. They lay great importance on corporate social responsibility and they provide product value and food miles to the consumers. They provide value and discharge fair treatment to the social community and the stakeholders of the company. Recommendations Certain recommendations are provided for improving the ethical practice and approach used by the company. Some of these are: Training of employees Training employees about ethical practice and approach is an important step that the company needs to take for better implementation of ethical practice within an organization. The employees are an indispensable unit of an organization and they need to have a cohesive and comprehensive idea of the strategies used by companies. Therefore, employees need to be better trained for implementing ethical strategies. Rewarding Ethical behavior The employees should be rewarded for following ethical practice and approach. Strong rewards in monetary terms and in kinds need to be provided to induce and encourage employees in a strong and ethical manner. Awareness about current social and environmental issues Current social and environmental issues need to be tracked and it is important that company needs to be updated about current social and environmental factors so that the corporate social responsibilities can be updated. Reference List Adams, S 2014, The Worlds Most Ethical Companies 2014, Forbes. Azam, A Qiang, F 2014, Online Consumer Behavior: Extension of Decomposed Theory Of Planned Behavior With Consumers Perception Of Online Retailing Ethics International Journal Of Electronic Business, 11, 3, pp. 199-219. Courtenay, M 2014, Kelloggs Recipe of ethics, Social Responsibility Feeds Profits, The Street. Dewey, C 2014, Kellogg Adopts New Environmental Commitment, Grand Rapids Business Journal, 32,12, p:4 Grimmer, M. and Bingham, T., 2013. Company environmental performance and consumer purchase intentions.Journal of business research,66(10), pp.1945-1953. Kellogg Co. 2014, Official Company Website, Available online at: https://www.kelloggcompany.com/en_US/corporate-responsibility.html[Accessed on 24th July 2014]. Sharma, A. and Kiran, R., 2013. Corporate social responsibility: Driving forces and challenges.International Journal of Business Research and Development (IJBRD),2(1). Shen, B., Wang, Y., Lo, C.K. and Shum, M., 2012. The impact of ethical fashion on consumer purchase behavior.Journal of Fashion Marketing and Management: An International Journal,16(2), pp.234-245. Singh, J.J., Iglesias, O. and Batista-Foguet, J.M., 2012. Does having an ethical brand matter? The influence of consumer perceived ethicality on trust, affect and loyalty.Journal of Business Ethics,111(4), pp.541-549. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behaviour. Pearson Higher Education AU. The Guardian 2014, Ethical Consumerism, available online at: https://www.theguardian.com/money/2001/feb/22/ethicalmoney1[Accessed on 24th July 2014].

Chicken run free essay sample

Executive summary: 1998, Excel Poultry Meat Sdn Bhd (EPM) was a SME located in Kluang, Johor, operating business of chicken farming and supplying chicken throughout Malaysia. This subsidiary of PCK holding since 2005 was managed by Encik Selamat, a Certified Public Accountant (CPA). It became one of top 5 chicken suppliers within mid-tier producers in the country due to increasing demand in year 2000 from superstores and fast-food chains, high chicken consumption by Malaysian, and expansion of chicken industry. However, in 2008, cost of poultry production increased. EPM operating cash was low and severe, that it â€Å"had puzzled Encik Selamat† (p. 4). Other problems were also identified. Decision Maker: Credit Controller Ms Choy is the decision maker as she has the responsibility to make the right decision regarding unethical conduct of Encik Selamat, she can convince Board of Directors about En. Selamat. If she failed to convince BOD to take action, she can then reveal the issue to the auditor, besides mentioning to the auditor the lack of segregation of duty in the business operation. She can execute and monitor implementation and performance of employees under her responsibility and convince her friend, Puan Azura to do the same. What should Ms. Choy do? Analysis: 1) SWOT analysis S – STRENGTHS | W – WEAKNESSES | * One of top 5 chicken suppliers * Continuing profitability and growth * Good promotional strategy * Qualified accountant (Encik Kasim) * Reliable Credit Controller (Ms Choy) * Encik Selamat’s reputation in community| * En. Selamat’s lack of expertise in poultry and meat industry * 2008’s operational crisis * Lack of focus of business operation * Cash flow issue * Conflict of interest * Possible error/ fraud/fictitious transaction * En. Selamat’s connection | O – OPPORTUNITIES | T – THREATS | * Malaysians’ highest consumption rates * Popular quick-service restaurants * East Coast Economics Region (ECER) * Emerging of giant superstores * Institutional retailing| * Production cost had risen about 56. 5% * Drop in demand * Credit limit of Cold Gold| The company has strong position in the industry as it is one of top 5 chicken suppliers. This means that EPM has a big portion of the market share in the industry. EPM also is strong for its sustained profit and growth. EPM had been able to maintain its operations and started making profit since the buoyant demand of chicken consumption. Besides, with initial capital of RM3. 6 million and starting with 20 employees, now, EPM had more than 200 employees. Occupied with good promotional strategy, EPM’s management team seized every opportunity in the industry. Moreover, EPM has capable key employees, which two of them are a qualified accountant, Encik Kasim and a reliable Credit Controller, Ms Choy. These employees contribute significantly towards the operation of EPM especially in the finance sector. In addition, Encik Selamat’s reputation in community is a strong influence of EPM towards the society where EPM was based. He was a public figure that will be contested in the local city council. En. Selamat’s lack of expertise in poultry and meat industry contributed a negative element in EPM as En. Selamat need to gain skills and expertise in the industry. Even though he was especially worried about the current unfavorable condition of EPM, his experience in this industry may not be sufficient. Besides, 2008’s operational crisis of EPM placed En. Selamat away from a smooth career track as recorded before 2008. EPM was lack of focus of business operation as it was at the infant stage and yet to mature in a proper method of management. Next, within EPM, there was cash flow issue and the company had to resort to short term borrowing which subjected to higher interest payment obligations. There was conflict of interest between Encik Selamat’s personal deal with Encik Azman, former college mate which was one of the executive of Cold Gold and the company’s interest. Cold Gold was one of EPM’s major customers. This relationship may impair En. Selamat’s judgment. In EPM, a few possible error/ fraud/fictitious transactions were detected, especially the irregularities in debtors’ account. The symptoms lead to a conclusion that it was caused by the former employee of EPM, En. Munir. Another factor that can be considered as EPM’s weakness point is En. Selamat’s connection with parent company of EPM, PCK Holding, where En. Selamat might be able to secure his position in EPM despite the problem he created without facing any punishment. The industry is in quite a potential market where Malaysians’ highest consumption rates of poultry and meat product. Malaysia was having one of the highest per capita consumption rates in the world for chicken (32. 5 kg) and eggs (298 units) and there were no dietary prohibitions (during these years) and religious restrictions against chicken consumption. In addition to household and traditional delicacies demand, the surge of popular quick-service restaurants from outside Malaysia and home-grown fast food chains intensified the market. Besides being the recognized poultry exporter, the industry was supported by the government through the East Coast Economics Region (ECER) as the poultry sector was part of the plan. Emerging of giant superstores and institutional retailing also enhanced the bright future of the industry. Despite the favorable situations in the market, EPM faced threat of chicken feed which resulting the production cost to rise about 56. 5%. Federation of Livestock Farmers’ Associations of Malaysia (FLFAM) made a call for higher chicken prices in order to protect producers’ earning in the face of feed cost hike. However, when the sellers did increase the retail price, some producers complained that they seen a drop in demand. Another threat was the credit limit of Cold Gold Sdn Bhd which had exceeded its level. This has significant effect to the company as Cold Gold is one of EPM’s major customers multiplied with the other issues faced by EPM. Increment in production cost Drop in demand Low cash flow High interest expense INABILITY TO PREDICT ENVIRONMENTAL CHANGE FORCAST CONSEQUENCES: LACK OF COORDINATION IN CONTROL AND REPORTING: Credit limit control Debtor confirmation Misstatement Lack of segregation of duty LACK OF COMMITMENT FROM SENIOR MANAGEMENT: Lack of expertise Lack of focus Conflict of interest Unethical behavior Reluctance in taking action LOW PERFORMANCE 2) Fishbone diagram According to Peter Drucker, â€Å"management is doing things right; leadership is doing the right things†. Thus, the major issue in this case is unorganized management which leads to bad performance of the company. EPM faced problem as it fails to get commitment from senior management. As a leader, Encik Selamat was lacking of expertise in poultry industry, actively involved in social and community work instead of focusing more on business operation like, had conflict of interest (agency problem) while handling credit limit issue, and had under table deal with the client. Director himself had shown lack of leadership skill and ethical awareness as he kept silent regarding the unethical behavior of Encik Selamat and had more concern on reputation than ethical conduct. Besides, management of EPM is lacking of coordination in control and reporting. This can be seen from the severity of insufficient cash flow which was noticed only when significant borrowings had been made, high expenses, and loss incurred. Lack of segregation of duty also had given wide opportunity for misstatement by employees. Finally, EPM fails to predict environmental change regarding cost of production that leads to low profit making as EMP did not make any preparation or back-up plan to overcome such problems. 3) Financial Evidence on the operation of EPM: Financial Ratio Ratio| Formula| 2006| 2007| 2008| Interpretation| GP ratio (%)| (GP/Sales)*100| 5. 4845| 1. 6542| 1. 0814| Due to increment in COGS, EPM is profiting only 1 cent for every dollar of product sold in 2008| Inventory turnover ratio| COGS/Inventory| 16. 6774| 36. 0667| 28. 4962| EPM is turning over its inventory on average, 3 times per month in 2007 while this reduces to twice per month in 2008. | AR turnover ratio| Net sales/AR| 4. 3071| 3. 3957| 2. 8808| EPM takes around 3 months to collect its debt in 2006, while it takes more than 4 months in 2008. | Days to collect AR| 365/AR turnover ratio| 84. 7441| 107. 49| 126. 702| | Description of case exhibit (Account abstract): %Increase| 06to07| In 2007, cost increased while revenue did not increase much, and operating loss was recorded as retail price was only increased in August 2008. Thus, increment of revenue from in 2008 by 36. 16% corresponds with increment in cost in that year. Expenses took 30% of operating profit in 2006 while it took almost twice the operating profit in 2008. This might be due to interest payment made for short-term borrowing. Increment in trade receivable may not be the true amount as there were cases of misstatement. Stock in 2008 was higher due to lower demand. 07to08| Rev| 0. 57| 36. 16| COGS| 4. 64| 36. 95| Oper profit| -69. 67| -10. 99| Exp| 37. 50| 45. 45| Net| -108. 64| -315. 79| Trade rec| 27. 56| 60. 49| Stock| -51. 61| 73. 33| Trade cr| 62. 16| 50. 00| Alternatives available to the protagonist: Option 1: Ms. Choy can choose not to disclose the issues that she managed to investigate within EPM. This will benefit in saving the reputation of the company in public as well as the General Manager, Encik Selamat to secure his reputation in the coming city council election. Besides, Ms. Choy can justify her action of not bringing the matter up as Encik Selamat is an important staff of EPM and she had done her part by approaching one of the directors who was reluctant to take action against Encik Selamat. The drawbacks of this choice are ethical aspect and long term impact towards the company as a whole. Choosing not to disclose the facts is an unethical behavior on Ms Choy’s part. As for the long term, the public will find out the reality of the company as time goes because the auditors are likely to question the irregularities and Ms Choy will be interrogated. In the end, the company, En Selamat and Ms Choy need to face the huge impact of being nontransparent to the stakeholders. Option 2: Ms Choy has the right to disclose her findings straight to the external auditors as she has no direct authority to take any action towards the misappropriate culture in the company as well as the director which she had approached was hesitated to do so. By this, Ms Choy’s responsibility to report to public is passed to auditors and the problem is most likely will be solved. However, this aggressive decision will affect EPM severely in terms of drop in share price and reputation. Besides, the share price of the parent company will be affected too and the dropping trend will continue for a long time. Furthermore, the reputation of Encik Selamat will be highlighted by the public and media, subsequent of the auditors’ disclosure. Option 3: Ms Choy can opt to disclose the matter internally to the board of directors. Besides, she had found evidences to support her claims about the low performance of EPM. The benefit that EPM will gain from her disclosure is to ratify the problem before the auditors’ visit the following month. If the auditor is not satisfied with EPM’s condition, justification of ratification can be made and EPM will not be punished with qualified financial reports, which is not favorable. This decision may result in impairment of EPM’s and PCK’s reputation and share prices but the impact will be lower than the second option above. Recommendation and action plan: Based on analysis above, it is recommended for Ms Choy to choose Option 3 which is to disclose the matter internally to the board of directors. Suggested steps to follow are: 1. Bring the matter with sufficient evidences and justifications together with possible solution to board of directors 2. Check whether EPM has a written guideline relating to these issues and take proper actions against these issues (e. g. salary cut, not giving bonus etc. ) 3. If no written guideline is established, in case to avoid similar situation in the future, Ms. Choy should suggest for EPM to; a. Set up and appoint an independent committees of directors to monitor the performance and compensation of staffs b. Establish policies for clear ethical conducts, job scopes and management of EPM especially to solve ethical and agency problems c. Establish a whistle-blowing policies to encourage staffs to report any irregularities d. Communicate and implement guidelines and policies across levels of management, and absorb them as the EPM’s corporate culture to be shared within the organization.

Renaissance Essay The 14th, 15th And Part Of 16th Century Was A Glorio

Renaissance Essay The 14th, 15th and part of 16th century was a glorious time for Europe, it was the reformation of many old ideas and the formation of many new, this was called the Renaissance. The Renaissance brought many changes to Europe, the economy was greatly boosted by of all the new explorations. The flourishing economy helped to inspire new developments in art and literature. And from that many new beliefs were formed. The European economy flourished during the Renaissance due to many factors. There was a large income coming in from over seas exploration. Spain alone received added income from Christopher Columbus and when he stumbled across North America on his way to find a shorter rout to the Indies. The exploration down the coast of Africa also brought in a lot of extra income. This income came from the exploitation of the Africans by kidnapping them and selling them as slaves. Income also came from establishing colonies in Africa and setting up gold mines and mines for other needed metals. With all of this extra income coming into the European countries they had more money to help fund the arts. During the Renaissance there were many drastic changes in the style of art. Giotto was a very influential painter, during the start of the Renaissance. In Giotto's work he used three dimensional images, this was a drastic change from the classic art where depth was not used. His painting were very realistic and life like, unlike the previous centuries art. Giotto's work inspired artists by the likes of Leonardo de Vinci, Raphael and Michaelango. Michaelango painted the Sistine Chapel, which is located in the Vatican in Rome. The Sistine Chapel depicted the book of Genesis. The manner in which it was painted was unlike another at the time, all the characters in the Sistine chapel are very life like and realistic. Also it was one of the first times that religion was painted by the painters opinion of the events. The arts led to new ways of thinking. With t he arts the artists began to think on their own and those movements began to spread. It was not just what the church said anymore that was right. Humanism, one of the new beliefs which was formed during the Renaissance, said that people should read the works of the greats and focus on writing, and the arts. Humanists believed that they were equal with the ancient Greek and Roman writers and philosophers. Petrarch was the original humanist, and a writer who wrote many letters to the people of ancient Rome. In those letters he spoke as if he was an equal with them. Another of the new beliefs was scholasticism, which was the opposite of humanism. Scholastics thought that people should spend more time the sciences, they also wanted the church and science to be brought together as one. As new scientific discoveries were made many of the churches theories were beginning to be questioned. Some of the new scientific discoveries consisted of theories which went against the churches beliefs. One theory which was proven true about the Earth revolving around the sun. This was contrary to the churches view that everything revolved around the Earth. This theory was proven true by Copernicus who is considered the father of modern astronomy. Kelper an astronomer and astrologer also discovered about the rotation of the planets. As the church began to be questioned more and more. And soon there were new religions forming. The major religion that was formed during the Renaissance was the Protestant religion. The Protestant religion began to spread throughout Europe, at one point of time the official church of England was a Protestant church. This new and improved Europe was mainly came to be from the blustering economy, the explorations, art, literature, and new discoveries, but this new growth of a western power was not just a natural development, in fact it was inspired by a superior civilization, the Chinese. If it was not for the Chinese version of the Renaissance which occu rred about a thousand years earlier there would be no European Renaissance. The Chinese had many useful inventions which the Europeans exploited unlike the Chinese. One

The Press and Indian Removal essays

The Press and Indian Removal essays Whether a mainstream press organization remains objective or lends itself to partisan ideologies, news reporting has always managed to shape the opinions of the general public. Throughout history, the news written and reported in mainstream publications have come from a culturally biased perspective, and do not favor the needs and issues regarding an oppressed minority group. The plight of cultures that are oppressed can often go much deeper than oppression itself. The press has failed in many cases to properly inform the public with news related to the tragedy that has plagued many cultures in the world, especially those affected by the outcome of wars involving the United States. These failures are evident not only in wars abroad, but wars at home, such as Indian removal, the war on drugs, and more recently the war on terrorism. Although the agenda of the modern press differs in certain ways from the press of the 1820s and 30s, during the time of Indian removal, there are many similarities to be evaluated. Since the invention of the Gutenberg printing press to the vast publications and news programs of the modern media, the concept of what is or isnt newsworthy tends to leave out vital components of information crucial to the knowledge seeking process. Furthermore, the importance of generating support for elite policies has commonly taken precedence in the news media over the notion of empowering the public to make informed political decisions. In the 1820s and 1830s, the press helped the nation justify its forced removal of thousands of Indians to reservations west of the Mississippi River by reporting that Native Americans were a "vanishing race" and that relocation west was their only hope for survival. The few stories that chronicled the great tragedies that accompanied their removal were as much political attacks on the Andrew Jackson administration as they were commentaries about the injustice associ...

Bench mark assignment Essay Example | Topics and Well Written Essays - 1250 words

Bench mark assignment - Essay Example However, the bacteria spreads faster and affects the internal systems such as the lungs. The major symptoms of the disease include tiredness, weight loss, stubborn and chronic coughs, night sweats and loss of appetite (Harvard University, 2010). Also, people with tuberculosis may have heavy sputum. An infection of the lungs makes breathing difficult, and a patient produces amphoric sounds when breathing. Tuberculosis is a highly infectious disease. It is spread through air. Individuals near an infected person are at a high risk of being infected. Normally, the bacteria are suspended in body fluid droplets suspended in the air when an infected person coughs, spit or sneezes. As such, any person who breathes that contaminated air is at a high risk of getting the disease. People at high risk include friends, family members, and health workers. Tuberculosis bacteria are highly resistant to medication. As such, it is important to detect the virus at early stages of infection. The treatment is done after a successful diagnosis that involves a test on the sputum, skin, and chest x-ray. Treatment depends on whether a person has only an infection or has active TB bacteria. Infected person may be treated using simple preventative drugs such as Isoniazid. However, advanced TB requires complex treatment. According to WHO, active cases of TB requires specialized drugs like Ethambutol, Pyrazinamide, Isoniazid and Rifampicin (2009). Tuberculosis medications are supposed to be taken accurately lest the bacteria becomes resistant to treatment. Tuberculosis is among the most deadly illnesses in the world and affects 2.3 billion people in the world (CDC). According to the American lung association, the threat of tuberculosis has been falling steadily from the 1990s (lung.org). In America, total deaths arising from the sickness has tumbled. In addition, most of the fresh infections are arising from immigrants. In fact, immigrant infections comprise 62% of total infections in the

French Discussion (Choosing a cadidate for a job) Essay

French Discussion (Choosing a cadidate for a job) - Essay Example et culturels, comme  «Ã‚  Communautà © et Diversità ©Ã‚  !  Ã‚ », un grand projet annuel qui rà ©unit des politiciens, hommes daffaires, des personnalità ©s culturelles et des reprà ©sentants des plusieurs organisations non-gouvernementales pour un dialogue sur les problà ¨mes plus importants de la socià ©tà © comme la pauvretà ©, la violence et la discrimination, en proposant des solutions concrà ¨tes pour ces problà ¨mes et en donnant des fonds matà ©riels pour les solutionner. Il a des bonnes recommandations et il nous a laissà © une bonne impression aprà ¨s l’interview, parce qu’il est enthousiaste, à ©nergique, il dit qu’il aime le travail, en plus, il n’est pas marià © et il affirme qu’il peut donner tous son temps pour accomplir sa tà ¢che. En plus, ses connaissances d’anglais sont bonnes, il a prix des courses pendant trois ans. Le deuxià ¨me candidat est Mademoiselle Annette Girard, 22 ans, licencià © en gestion à ©conomique, spà ©cialisation entreprise, mais elle a fait des cours parallà ¨les pendant deux annà ©es pour obtenir une diplà ´me en administration touristique. Elle a fait parti de diffà ©rents projets culturels, parmi lesquels le projet europà ©en  «Ã‚  Discover the Culture  Ã‚ » (Dà ©couvre la Culture), qui a eu lieu en Lituanie pour deux semaines. En plus, elle a gagne le premià ¨re place dans le concours international  «Ã‚  The People Speak  Ã‚ » (Les Gens Parle), en consà ©quence elle a participe dans la confà ©rence internationale organise dans le sià ¨ge des Nations Unis à   New York- un dialogue sociale et culturel entre les jeunes reprà ©sentants de 13 pays. Elle est une personne dynamique et captivante et elle n’est pas marià ©e, donc elle peut consacrer tout son temps à   diriger le projet. Elle a travaille comme organisateur des à ©và ©nements dâ₠¬â„¢entreprise, mais elle a beaucoup d’expà ©rience en travaillant avec des personnes qui viennent des pays diffà ©rents. Ses connaissances d’anglaise sont trà ¨s bonnes, elle a le premier certificat Cambridge et des trà ¨s

Symbolism in The Glass Menagerie Research Paper

Symbolism in The Glass Menagerie - Research Paper Example The author of the play uses appropriate symbols in the play all of which enhance his development of the conflict among the characters as the analysis below portrays. Tennessee uses a number of symbols in the play. The first and the most conspicuous among which is the fire escape. The fire escape means different things and plays different roles to different characters in the play. The fire represents a bridge for the characters who use it to break through to the real world from their illusionary environments. For Tom, the main character and the narrator of the story, the fire escape offers him an efficient escape from the nagging world that comprises of his mother Amanda and sister Laura. Tom often stands out of the fire escape to smoke (Cohn 121). This offers him an opportunity to reflect and meditate away from his family that nags him constantly. Additionally, the fact that he cannot smoke when with the two portrays the lack of freedom and the confinement he feels when with them thereby compelling him to break free into his free and real world where he enjoys the precious smoke. The fire escape provides Laura with a way into her world. The fire escape represents a systematic way that takes Laura into her world. In scene four, Amanda sends Laura to the store. On her way out of the house, Laura slips on the fire escape. The slip is a strategic inclusion in the plot of the scene since it shows the extent of Laura’s emotions and fears, her inability to pass the fire escape successfully without slipping shows her inability to control herself given her shy personality. The fire escape therefore shows her inability to escape her intimidating world. Amanda is the boss who influences the actions within the fire escape. She controls the other characters and nags at Tom thereby making it difficult for the two to live their lives naturally. However, she does not pursue the two characters past the fire escape. Tom walks out

Soap Operas Are Regarded Media Essay

Soap Operas Are Regarded Media Essay Introduction Soap operas are often regarded as bad, poorly acted, not socially valued if not said have no aesthetic at all. Is it because most of the soap opera viewers are women? In traditional view, soap opera is perceived as less significant compare to other forms of television programme. However, this overview changed when soap opera reached high ratings and generated high revenues. It increases prominence of soap opera in television landscape and attract scholars to study this particular genre of television programme. The study of soap opera has not completed without studying its audiences. It is assumed that soap opera viewers are predominantly women. There are various theories of soap opera audience that emerge, such as uses and gratification (à ¢Ã¢â€š ¬Ã‚ ¦). Literature review The gendered audience theory discussed by Mary Ellen Brown in her book, Soap Opera and Womens Talk is the starting point of our discussion on women and soap opera. In the gendered audience theory, it is assumed that hegemonic values, in which tend to exclude non dominant perspectives, has to be deconstructed in order to study television audiences (Brown 1994, p.12). Brown (1994, p.13) assumes that the interaction between TV audiences and a text does not stop with the moment of consumption of the text. Rather, she explains that the process of meaning making exists in the tertiary text, a term used by John Fiske which refers to the conversations that people engage in about television watching, in which also used in the ethnographic research (Brown 1994, p.13). Brown asserts that soap opera gives women reactive pleasures, that is pleasures of being represented by the narrative that soap opera brought to the surface (Brown 1994, p.18). This pleasure has to do with the idea that soap opera has been facilitating women to talk with each other and expressing their ideas and feelings without being criticised (p.18). Soap opera depicts problems that women in real life are dealing with, it creates conversation between them around the text, which called the spoken text. This conversation is emerged as result of feeling unrepresented in the dominant discourse, in which women are considered as part of subordinate groups, where their positions are constructed within patriarchy system (p.23). Christine Scodari in her book, Serial Monogamy: soap opera, lifespan, and the gendered politics of fantasy discusses Stuart Halls (1980) decoding/ encoding model, in which divides the reader into preferred/ dominant, negotiated and oppositional. According to Lewis, this classic model is believed to leave a gap of readers who acknowledge the storys intent but disagrees with it (p.42). In order to fill in this gaps, Lewis creates a fourth designation, the resistive reading that is the process of questioning the idea of preferred reading by exploring the messages ambiguity they see fit (p.42). Scodari suggests to add the qualifier hegemonic or counter hegemonic into the discussion, as the emerging of interaction between soap opera fans creates collective positions of reading. She further explores this conception by discussing interaction between fans of Another World, a mid 1990s US soap opera. Scodari claims that the shows plot was becoming more similar with Days of Our Lives, that ten d to focus on catfight between the female characters, she calls this as DOOLification of soap opera (p.43). The plot tends to encourage confrontation between audiences that happens in private place such as home, or publicly in the online media. The fans reaction toward it was polarised between the preferred, hegemonic reading and the oppositional, counter hegemonic. The fans begin to name calling each other and attacking personal, in which Scodari refers this as tabloid talk (p.43). Jennifer Hayward, in her journal, Day after Tomorrow: Audience Interaction and Soap Opera Production discusses about soap opera audience have power over the show. This notion contradicts with the common perception that soap fans have been considered as passive victims, brainwashed by the shows narrative (p.97). Hayward analyse conversation between Oprah Winfrey and one of the addict soaps fans. Hayward finds that speculating what will happen to characters within the next episodes, which called the narrative game contributes to what we understood as soap pleasure (p.98). According to the conversation, Hayward assumes crucial function of soap opera as to provide communities an open lines of communication between viewers, a neutral field discussion for housewives isolated in their respective homes and nuclear families (p.99). She also adds other function of soap opera, which is to provide a forum for public to explore disruptive social issues as well as political matters. In relation to power of the audience, she contests the notion that soap opera audiences are passive victims. From her analysis of the fans letters and conversation with them, Hayward suggests that the audiences are showing active involvement with the process of fiction making (p.99). They send letters to the shows producer, convey their criticism and even giving suggestion on how the narrative should be. Hayward uses a case study of One Life to Live to show fans power. One of the characters of OLTL, left the show due to a contract dispute, the fans response by sending 45.000 letters and then it became the headlines across soap magazines. Hayward calls this activity as active fandom (p.101). Whetmore and Kielwasser on their journal, The Soap Opera Audience Speaks: A Preliminary Report discusses how the soap viewers perceive the viewing process (p.110). The complexity and multiple sub plots seem to be characteristic of soap opera, therefore it takes a while for newly viewers to be able to understand the whole narratives. The authors suggests that newly viewers of certain soap opera has to get over the hump, that is the process of understanding the historical ties that bind the characters together (p.110). This process is enabled through discussion with other more experienced viewers. Soap opera tends to withheld the solutions of problems encountered by the characters, ends each episode with questions in viewers minds. This is claimed to be one of the appeal of soap opera (Jen Hayward). This creates viewing dependency. According to Whetmore and Kielwasser, by this viewing consistency, viewers are developing different emotional payoffs. They classify these payoffs into thre e categories; immediate, short term and long term (p.111). Newly viewers usually developing immediate payoffs, because it do not require understanding of previous plot lines and are usually characterised by the completion of a single event (p.111). The example of immediate payoffs is romantic scene. Short term payoffs require viewing practice from the beginning of a single sub plot to its completion. It usually found in the mini climax of a single sub plot (p.111). Long term payoffs are mostly awaited by devoted and long time viewers. Often, it requires years of constant viewing. Barbara Stern and Cristel Russell in their journal, Vulnerable Women on Screen and at Home: Soap Opera Consumption contests positive functions of soap opera that have been described by Hayward. Stern and Russel assume that soap opera appealing for women because it provides emotional release, personal gratification, companionship and reality escapism (p.222). They claim that soap opera industry continue displaying vulnerable upper class women to put viewers in an inferior position that are constantly exposed to imaginary ways of living and improper role models. Persistent viewing practice is assumed to risk viewers an emotional harm (Jewel and Abate 2001). They claims that the soap industry repetitively convey gender stereotyping that put women in subordination (p.223). The negative effects of soap opera are claimed to give viewers parasocial attachment and vulnerability loop in social learning and behavioural modelling (p.223). Parasocial attachment is defined as viewer relationship with fictional characters in which perceived to be real people, thus able to influence viewers norms, desires and behaviours (Churchill and Moschis 1975). In long term period, this can lead to cultivation effects, that is images on television shapes viewers perception of social reality (Larson 1996, p.98). This is enabled by viewers attachment to characters they observe on a daily basis. The stronger this parasocially interaction, the more it is likely to become a source of behavioural modelling (Stern Russell 2005, p.223). In contrast with Haywards idea, Stern and Russell claim that social function of soap opera have been over expected, because it has negative implications to less educated and less affluent soap audiences. To clarify their idea, the authors discuss recent study of 900 long term soap viewers who mostly perceive that alcohol drinking looks attractive and is associated with success (Diener 1993). Behavioural modelling also become concerns especially for adolescent gi rl soap viewers. The author mention a study of teenage girl soap viewers responses to images of single mothers, found that the girls tend to trivialise the parental role of single mom as hip and enjoyable without having to work hard. Dorothy Hobson in her book, Soap Opera claims that those critics who perceive that soap opera viewers as vulnerable and likely to be fooled by the programmes have not done sufficient studies of the audience. Hobson supports what Brunsdon noted as active audiences. Those viewers consciously choose which aspects of the programmes that they interesting in and then interpret the text according to their own experiences (Hobson 2003, p.166). Soap operas are appealing to women audiences because the programmes portray problems as well as solutions that they can identify with. Viewers at home especially housewives are incorporating soap opera viewing as her daily routines and manage her domestic duties such as cooking and preparing for dinner in a way that enable them to watch prime time soap opera. In an interview she conducted to women viewers, Hobson finds that soap opera are interesting to them because of the unpredictable events that happen within the serial, unlike other genre such as n ews programmes that are most likely to show crimes (p.171). When something bad happens to soap opera characters, the dramatic effect that viewers feel is more likely as if it is happen to somebody they know. Draw from this findings, Hobson asserts that soap opera carries the message more effectively than the same discourses exposed in a news programme (p.172). Viewers also make judgement on how the characters should behave in certain circumstances, comparing with how they would react if those things happen to them in real life. Hobson asserts that watching soap opera is not a passive process, instead the pleasure of it comes from conversation with other people, sharing opinions and using it as a medium to discuss aspects of their own lives (p.175). According to interview conducted to working women in Britain, Hobson found that women are discussing soap opera within their workplace. This conversation of the narratives enables them to discuss personal matters without making anybody fe els being intruded and humiliated. Hobson calls this as bringing the private sphere into the public domain (p.179). Conversation about soap opera performs as a medium to discuss personal problems among these working women. Hobson calls this as creating a cultural space in the workplace (p.182). Conclusion

Baptist Bible Fellowship International :: bible colleges, chruch, fellowship

The Baptist Bible Fellowship International has done great things throughout the many years of its existence. The reason for the group’s success has been through missions, evangelism, Bible Colleges, and church planting. In the 1950’s the World Baptist Fellowship ruled the Baptist scene. During the era of the WBF there was a conflict that arose as J. Frank Norris attempted to overthrow G.B. Vick’s presidency at his Bible College. Norris desired to be president of the college that Vick established. Norris attempted to push Vick out by spreading rumors and causing dissension regarding Vick’s character among the students that attended the college. Jeffery D. Lavoie writes in, Segregation and the Baptist Bible Fellowship, that G.B. Vick aided a â€Å"movement† for a new fellowship after being removed from his presidency by J. Frank Norris. When about one hundred pastors decided leave the WBF and start a new fellowship. With the leadership of Vick and t he other pastors, a brand new fellowship called the Baptist Bible Fellowship was created in May 1950 (Lavoie 2). The WBF was the most prominent fellowship among Baptist pastors, and slowly after the BBF was formed, the WBF faded away. To this day is still existing and running as a missions agency. As time passed, the BBF had the desire to communicate the need for missions and missionary help. In 1975, in order to raise the awareness of missions, the BBF changed the name from, Baptist Bible Fellowship, to Baptist Bible Fellowship International or BBFI. The reason for the name change was to emphasize missions among the group of pastors (Lavoie 3). This change of heart and emphasis helped in creating some of the greatest missionaries the world has ever seen. The Baptist Bible Fellowship International produced an abundance of great missionaries, while all missionaries deserve their honor and dues: three of the most influential missionaries from the BBFI are John Birch, Fred Donnelson, and Bob Hughes. One of the most influential missionaries within the BBFI is John Birch, whom God brought to the world on May 28th, 1918, in Landour, India. Mike Randall the writer of an article in Our Baptist Heritage about John Birch explains how John Birch’s parents, George Birch and Ethel Birch, taught at Ewing Christian College in Allahabad, India. George suffered from chronic health problems, but that problem did not stop them from completing at least three years of ministry in India.

Book Thief

Adriana Alvarez Ms. Spooner Survey Lit, Period 2 September 17, 2011 Diagnostic Book Thief Essay Assignment Sometimes in literature, a character’s actions oppose the ideals, values, morals, etc. of his or her society. A character in The Book Thief who opposes his or her society is Rudy Steiner. Of course, there was a purpose for Zusak to make Rudy exactly the way he did. Rudy was a little boy when we first meet him, and we see him grow up in one of the most horrific eras of our world’s history. At the end of the story Rudy had a deep anger towards Hitler, saying â€Å"the quote where he wants to kill him. (Zusak, pg) But he wasn’t always like that. In the beginning he didn’t really care. At first, he didn’t even fully understand what was going on. He was nothing but a little kid. This is what Zusak was trying to hit at. A lot of kids that went through the whole Nazi era didn’t really understand what was going on, and therefore didn’t r eally care. It doesn’t mean they didn’t care about the Jews; they were just too young to comprehend what was going around them. However, as the story progressed, Rudy changed his mind.Again, Zusak was making him symbolize all those little kids back in those days. Rudy changed his mind, because Hitler affected him directly. Hitler tried to take him to a school away from his family, and then ended up taking his father away. It wasn’t until Rudy was directly and personally affected by Hitler’s actions that he started to show remorse against him. It wasn’t until then that Rudy started to realize what was going on around him. Another way that Rudy opposes the ideals and morals of his society, is the whole Jesse Owes incident.Jesse Owens was a famous and respected gold medaled runner. However, he was African American. He wasn’t what was expected; light skin, light hair and colored eyes. The fact that Rudy covered himself head to toe in charcoal, a nd was running as fast as he could, trying to impersonate Jesse Owens, would of been frowned upon. Yet, â€Å"I just wish I was like Jesse Owens, Papa. † (Zusak,60) said Rudy. Jesse Owens overall was not approved of. But Rudy didn’t care. He had an idol, and he wanted to be like him, no matter what others said or thought.And Rudy often did this. He believed what he wanted to believe, he did what he wanted to do, and listened to who he wanted to listen to, whether people approved or not. He was to young when the whole Jesse Owens incident occurred, and he didn’t understand that if someone had seen him covered in coal they could’ve sent him to the camps. Luckily only his father had seen him. Zusak uses Rudy in representation of kids, such as himself, who didn’t understand that even the slightest action done out of the norm could have cost them their life.Rudy helps Zusak show how the Nazi era affected even the kids, how it changed their point of view and their way of living. Overall, Rudy along with the other characters allow Zusak to write about the Nazi era in a new way. In a way that hits us like a bag bricks and leaves us thinking about how we could have let someone hurt others so much and the endless points of view that were forever changed. Zusak reminds us that there are still thousands of people and perspectives that we haven’t thought of or tried on for a change of shoes.

University of San Carlos Essays

University of San Carlos Essays University of San Carlos Essay University of San Carlos Essay A partial fulfillment to the course Entrep 31 Submitted to: Dr. Emmyllou Llorca Submitted by: Abaday, Lyndon R. August 27, 2013 I. CASE Summary The McDonalds Corporation is the worlds largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles.Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonalds primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruits. McDonald’s Philippines is a subsidiary of the Filipino-owned Golden Arches Development Corporation. The first Filipino McDonald’s to open for business was in the Morayta university districts in Manila during 1981.These days McDonald’s is operating over 150 restaurants throughout the islands of the Philippines. Being a 100% Filipino-owned franchise allows McDonald’s Philippines to be more agile and take quicker actions, making them an even more competitive force in the Filipino fast-food market. IV. Competitor’s data and Analysis Jollibee Foods Corporation Jollibee Foods Corporation abbreviated as JFC and popularly known as Jollibee is a Filipino multinational chain of fast food restaurants headquartered in Pasig City, Philippines. It is the parent of Jollibee, the countrys leading fast-food chain brand.Among its licensed brands are Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal and Burger King Philippines. Since its inception, JFC expanded and to date, it has a total of 2,510 stores worldwide with a system wide retail sales totaling to 82. 1 billion pesos for the fiscal year 2011 Weaknesses 1. Negative publicity 2. Unhealthy food menu 3. High employee turnover Strengths 1. Largest fast food market share in the world 2. $2 billion advertising budget 3. Partnerships with best brands 4. More than 80% of restaurants are owned by independent franchisees 5.Children targeting SWOT Analysis Threats 1. Trend towards healthy eating 2. Local fast food restaurant chains 3. Lawsuits against McDonald’s Opportunities 1. Increasing demand for healthier food 2. Home meal delivery 3. Advertising the capabilities of Wi-Fi internet services in the branches Wendy’s Old Fashioned Hamburgers Wendys Old Fashioned Hamburgers is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006.As of March 2010, Wendys was the worlds third largest hamburger fast food chain with approximately 6,650 locations, following McDonalds 31,000+ locations and Burger Kings 12,000+ locations - Wendys offers two different hamburger patties, a Junior 1. 78 ounce (50. 4 gram) patty and its Single 4 ounce (113. 4 gram) patty. 4 ounce patties are sold in single, double and triple sizes whereas the junior patties sell in single and double patties. The previous size of 2 ounces per junior patty was altered to its current size in 2007 to save on expenses from rising food costs.Originally Wendys had only two kinds of chicken sandwiches, fried and grilled. The spicy chicken sandwich started out as a promotional sandwich. It was later put on the menu full-time in 1996 due to its popularity and the fact that, compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich). Strengths 1. Cheap food prices 2. Voted as one of USA’s best burgers 3. Family atmosphere inside the restaurant Weaknesses 1. Isn’t well known around the world compare to McDonald’s and KFC 2. Doesn’t have a signature sandwich 3. Doesn’t serve breakfast mealsSWOT Analysis Threats 1. Increase in prices of beef 2. McDonald’s introducing McCafe 3. Another recession Opportunities 1. Take advantage of the international market 2. Creating a signature burger 3. Fish Sandwich KFC (Kentucky Fried Chicken) KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. It is the worlds second largest restaurant chain overall (as measured by sales) after McDonalds, with over 18,000 outlets in 120 countries and territories as of December 2012. -KFC was founded by Harland Sanders, a colorful figure who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first Kentucky Fried Chicken franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as Colonel Sanders, Harland became a legendary figure of American cultural history, and his image remains prominent in KFC advertising.However, the companys rapid expansion saw it grow too large for Sanders to manage, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey. Strengths 1. Original 11 herbs and spices recipe 2. Strong position in emerging China 3. KFC is the market leader in the world among companies featuring chicken as their primary product offering Weaknesses 1. Unhealthy food menu 2. High employee turnover 3. Lack of strong marketing efforts SWOT Analysis Threats 1. Trend towards healthy eating 2. Local fast food restaurant chains 3. Lawsuits against KFCOpportunities 1. Increasing demand for healthier food 2. Home meal delivery 3. Introducing new products to its only chicken range Competitor Analysis | Ratings (Scale = 1-5) 1 = Poor – 5 = Excellent| Attributes| Jollibee| McDonald’s| KFC| Wendy’s| Customer awareness| 5. 0| 5. 0| 5. 0| 4. 0| Product quality| 5. 0| 5. 0| 5. 0| 4. 5| Product availability| 4. 5| 4. 5| 4. 0| 3. 5| Technical Assistance| 4. 5| 4. 5| 4. 0| 4. 0| Selling staff| 5. 0| 5. 0| 5. 0| 4. 5| Score (Average)| 4. 8| 4. 8| 4. 6| 4. 1| The data presented above were based from personal assessment/observation by the researcher.

Atrocities of the KKK essays

Atrocities of the KKK essays From the early years of American civilization, a racial tension has existed between Whites and African Americans. These feelings of hatred are most likely rooted in the practice of slavery in the 1800s. Many extremist groups have been formed, holding strong opinions regarding these racial issues. The Ku Klux Klan is the largest of these racist organizations. Their purpose is to create a society where the White Aryan population is superior and dominant. They feel that the rights of White Christians are being oppressed in order to give opportunities to other races. They also feel that minorities as a whole in America are draining our resources but not providing for our society in a positive way (Pendergraft 1). The Ku Klux Klan intends to create a sense of pride in American Heritage at the expense of the racial minorities. Throughout history, they have used numerous violent and threatening methods to enforce their position. The Ku Klux Klan members have committed an uncountabl e number of human rights violations over the years and it is the responsibility of American citizens to speak out in order to stop these violent and hateful acts. The Ku Klux Klan began innocently in the years following the Civil War. It was founded in the office of Judge Thomas M. Jones in Pulaski, Tennessee in 1866. The six original members, Captain John C. Lester, Major James R. Crowe, John B. Kennedy, Calvin Jones, Richard Reed and Frank O. McCord, were Confederate veterans searching for amusement in the dull post-war era (Trelease 3). The name Ku Klux Klan was chosen for its mysterious, alliterate sound; and it is derived from the Greek word kuklos meaning band or circle (4). The Klan was founded purely for the amusement of the members, and their early activities were completely irrelevant to the violent and intimidating acts to come. The early Klan members were merely considered pranksters who dressed...

Social Learning Theory Assignment Example | Topics and Well Written Essays - 750 words

Social Learning Theory - Assignment Example Thus, it is through modeling and repeating or doing things that are already done by others is an important way a child learns different behaviors and adopt certain attitudes. However, while observing and modeling, one feature that is in a continuous functioning state is the child’s own cognition. The cognition works in a way that if a child sees someone getting acknowledgement and rewards upon his behavior or deed, the child would him/herself like to receive the same kind of acknowledgement and appreciation from others. This desire leads the child to incorporate the same attitude in his daily practice so that he too can be socially recognized and accepted. Once the child gets success due to the modeled behavior, he learns to practice the same thing throughout his lifespan. The problem might occur when the child is not able to model the exact behavior to receive acknowledgement. In such a situation, he/she modifies the same behavior multiple times and in multiple ways as long a s he might achieve success. In the same way, punishment and discouragement act as negative stimulators for the child not to adopt a certain behavior if someone else is punished on its basis (Cicchetti, 2006). From the above explanation, theorists (Berger, 2008) conclude that a child makes his own set of behaviors and rules based on the consequences that he sees happening to others, which includes praise, rewards, rejection, or criticism. These consequences become their guiding principles to adopt or reject certain behaviors.... These experiences, moreover, should be directly observed by the children in order to learn. If the experiences happen to a child’s peers, then only it has a great tendency to be adopted since children associate themselves more with peers and friends than anyone else. Furthermore, they learn to do things, which their peers think are good and acceptable; and disapprove of things, which their peers do not like. A developing child learns in two different ways (Berger, 2008); one through their peers and the other important way is through their parents and other adults who have a significant impact over the child’s life. Since the child’s early learning is at his home, thus, during that phase of his life, he already develops certain dos and don’ts for himself that act as guiding principles over which he assesses others’ behaviors to be adopted or rejected. The values that he sees being followed at his home are automatically instilled in his life and daily routine. Here again, observation plays a vital role in the instillation of values and family mores. Therefore, a child who sees his parents fighting all the time and never experiences a peaceful home environment would have less social bonding with others than a child experiencing an otherwise environment would. In the same way, the level of expectations that a child holds also shapes according to the environment he gets around him. A child with less loving parents would not expect others too to show love and care towards him than child who has always been pampered and overly loved by his parents and other adults of his family. In addition, the level of belief and confidence that the child possesses about him is influenced by these

Discuss the effects of Internet Radio on the radio landscape Essay

Discuss the effects of Internet Radio on the radio landscape - Essay Example roles that technology has played is in influencing the conventional radio system, which is now with advancements and progression in Information Technology, is encompassing into the form of internet radio. Living in the world of blooming science and technology, our lives are gradually changing along with its research and innovations (Lee, pp. 20-23, 2005). It revolves around us in every activity, whereby we have been left dependent upon its functioning as mere parts of a machine, unified under a mechanical function. Not only has it revolutionized our personal lives, but also the way in which a society communicates with each other has changed. Our present way of life would have been a dreamland for man just a century ago, and what we possess today is still not at its climax, what follows ahead is a mystery under guidance of technological advancement (Lee, pp. 20-23, 2005). The conventional system of broadcasting information, news, and entertainment is under massive change by the gauntlet of technology, whereby the entire network today stands at perils because of the rapidly growing fantasy of internet radio (Zittrain, pp. 56-58, 2008). The dissemination information by its means has developed a new system, which allows the network’s programs to be broadcasted everywhere to common people. The new internet radio is seen wearing the new trend to fit easily to the tastes of the modern generation, massively loaded with new news and information to cater all age groups and its ease in accessibility and profound efficiency all have added great value to popularity. From all forms of electronic media, radio is a common person’s device, which provides apt news and information and a negligible cost, is mobile and can be accessed from almost anywhere around the country. It is easy to travel with, acting as a live companion at all times, and can even be connected with other electric devices as an â€Å"add on† keeping one updated with national and international happenings

Student's Post 3 Research Paper Example | Topics and Well Written Essays - 250 words

Student's Post 3 - Research Paper Example Jessica needs to understand the leadership practices Mary stands for, and most importantly her leadership style. On the same note, Mary needs to understand what it takes to be an effective, efficient, and successful leader. Jessica’s qualification is not in question having secured a position to head the department. Her personal and professional competitiveness is expected to guide her in managing her department. To some extent, this expectation can explain Mary’s reaction. However, this is not justifiable. The organizational workforce needs to engage in collaborative efforts with everybody on board to enhance the realization of organizational goals and objectives (DuBrin, 2013). The best approach to the Mary-Jessica issue is democratic style of leadership. This style allows senior officers, junior officers, and employees to engage in decision making and problem resolution processes, but the final say rests with head of the collaborating group. On the same note, a streamlined approach to communication, interaction, and relations is

Recruitment process and documentation at West Cheshire College Essay Example for Free

Recruitment process and documentation at West Cheshire College Essay Recruitment is the initial part of the human resources. The candidate for a specific job role needs to have all essential skills required in order to be successful. Recruitment department needs to make sure that they are getting right people for right position, they are monitoring staff constantly for any further developments and improvements as well as the department ensures that they are prepared to consider a better practice. The purpose of monitoring staff is to improve their performance and offer a training if it necessary. There are two main dynamic documents used in West Cheshire College – job profile and person specification. In order to make sure that the organisation has right people for right positions, both documents needs to be clear and be completed in a correct way. Layout of these documents is really similar and both are generally accepted tasks but the most important document is job description. Job profile is a brief summary of the job, which explains what tasks are involved, what is the purpose of this job and what are the duties and responsibilities of this position. Person specification is a statement of attributes required for a specific job role. These can be split into two sections essential and desirable. Person specification describes what qualifications, skills, experience, and approach the candidate needs to have. If the candidate has all of the attributes, this person is considered to be strong candidate and has more chances to become successful within this job role. Once the documentation is completed for any specific job role, the Human Resources department needs to start to think about advertisement of this job and when it comes to the ending date, they need to select few candidates which then are going to be invited for an interview. Yet again, these documents are used – interviewer will create questions upon the job profile and person specification and will complete a checklist of skills against person specification. If the candidate is successful, will get to know terms and conditions of the employment as well as any other important information about the organisation. Importance of employability, personal and communication skills in the recruitment process and retention of staff. There are many different factors to consider when the organisation decides to recruit new people or keeping current employees. All of them needs to have correct skills which match up the job description. Right candidate will have strong communication skills in order to communicate within the team or with the customers. If the candidate applies for a college officer position, he will deal with different enquiries from staff, learners and external contacts therefore it is really important that this person is able to communicate at very high standards and that the tasks are fully understood and carried out effectively. It is also important that the candidate is willing to undertake any training if required and is willing to develop personal skills and other attributes – this would possibly help to achieve their targets, and this shows that the candidate has strong employability skills. Retention of staff It is important that the organisation retain the staff who are doing their job correctly and are achieving their job targets. This is highly beneficial for any businesses – the staff is already fully trained, know exactly what are the job duties and responsibilities and they are able to resolve any problems much quicker. West Cheshire College retain highly qualified staff to ensure that the organisation is providing service at the highest standards. The organisation is doing so by offering: 1. training and development 2. free education 3. support 4. very good working conditions 5. fair rate of pay 6. staff discount 7. holidays

Corporate Culture : The Key To Understanding Work Organisations :: essays research papers

Corporate Culture : The Key to Understanding Work Organisations Organisational or corporate culture is widely held to refer to a system of shared meanings held by members that distinguishes the organisation from other organisations, that is a set of shared key characteristics or values. The culture that an organisation has will play an important part in its success in its market sector. Likewise an organisation's continued success will depend to a large extent on the ability of the leadership of the organisation to perpetuate that culture. A large, established organisation in a mature market is likely to have objectives of moderate growth and the maintenance of its position within the market. McDonald's is an example of such an organisation. You could walk in to a McDonald's restaurant in London, Tokyo or Moscow and expect to see staff dressed in the same uniform serving the same food from within restaurants that look remarkably similar. There are no risks to be taken here and rarely a snap decision to be made and certainly not by the staff. Contrast this with a small organisation, thirsty for success in an emergent market such as Steve Job's Apple Computers in the early eighties. Here was a company led by a very strong character who was highly motivated, possessed a highly practical imagination and was fanatical about detail. He built up a multinational company on the strength of his ability to promote free thinking coupled with the attention to detail that is required to produce a world class computer within the organisation that he ran. It is quite clear that if the cultures of these two organisations were transposed there would be internal chaos and the company's would lose their positions within their markets. A McDonald's restaurant that started to add flair to its menu would soon cut in to the company's tightly controlled profit margins whereas a company with tightly enforced rules and regulations could never lead the market in innovative technologies. It is not by chance that these two organisations have such different cultures. They are each the product of a clearly constructed and executed leadership policies reinforced by the organisation's founders and subsequently their top management. The processes of selection and socialisation are key tools in the maintenance of an organisation's culture. The selection process is typically employed within organisations not only to select individuals who have the technical skills and knowledge to perform their roles within the organisation but also to select people who will fit in with, and not undermine, the organisation's culture. The process of socialisation has as its key objective the moulding of the

Language of Hysteria Essay

During the 1690s, there was a mass hysteria due to beliefs of the existence of witches. With this fact came the Salem Witch Trials which occurred in Salem Village, Massachusetts. A young child began to exhibit abnormal behaviour and so she was taken in to be examined, they found nothing that could cause her to behave in such a manner. The entire village began to panick and started praying to God to get rid of evil. Conspiracies began to take rise in the village that made the villagers believe that there were witches in their village. Three women were accused of having relations with the Satan. Accusations grew larger and soon there were people who were tried and were killed. These events led to the Salem Witch Trials. The hysteria grew and began to worry people of high standings and soon the assumptions of witchcraft ended. Due to misconceptions and assumptions the Salem Witch Trials began. During the 1930s there was a mass hysteria of alien invasions. This became known as the War of the Worlds radio broadcast sent out by Orson Welles. Welles adds in effects that could cause the people to go into a state of panic. He got the idea from H. G. Wells’ novel The War of the Worlds. Bad timing became the cause of this mass hysteria. Due to the fact that during those times many people had radios and most families were listening to popular shows and by the time they got to Welles’ they were not able to listen to his introduction. They heard music being interrupted and surprising news of explosions and other sounds that exemplify an alien invasion. The people that tuned in to the radio broadcast late misunderstood and developed a fear and this one of the many causes of the mass hysteria in the 1930s. During the 1690s and the 1930s there mass hysterias like the Salem Witch Trials and the War of the Worlds radio broadcast that caused people to go into panic. These panic attacks were due to misconceptions and misunderstandings. The connection between these two mass hysterias is that the people misunderstood in both situations and caused them to start to panic. These two events have the common factor of how the events occurred.

Paranoia, it must’ve been Essay

High school is the time in our lives to begin exploring options and figure out who we are as individuals, and where we want to go. It is a pathway that guides us to whatever our future holds, but it is also full of commotion, which would transform the slightest bit of misunderstanding into arguments and violence. I recall a classmate of mine transferring school due to a fallacious rumor of him stealing. There was no proof; just words from people who â€Å"claim† they believe it were him. Far too many bad things could happen in high school, and they could alter our experiences in negative ways. It wasn’t farfetched to say I was a victim of such calamity. My experience at my current secondary school started off full of excitement. I participated in many different activities and made a great deal of friends, which made me love high school. But there were many quarrels in school, which made life akin to the weather: unpredictable, uncontrollable, and unfair. The defining moment of my sophomore year was a simple misunderstanding that left a deep scar behind. It was a frosty morning, sending chills down my spine as I walked to school for basketball practice, become an ice cube along the way. When the coach dismissed us to my relief, someone’s phone was missing from the volleyball team which was next door. For privacy reasons I am going to give him the alias â€Å"Joe. † The news did not surprise me, but Joe’s friends wanted to search me, and he went through all my belongings. The shock of someone thinking that I took his phone hit me like a bullet. It left me numb and speechless. Feeling helpless like a mouse in a trap, I desperately needed someone to be on my side. The word â€Å"fair† kept on popping up in my mind, and it sparked an anger that had being building. I sought after the people who wanted to put the blame on me. I had no alibi of me not stealing the phone, but likewise they had no evidence of me stealing the phone either. While walking through the halls, I felt like the walls were following me, watching my every step. Everything was blurry. It felt like I have lost control of who I am. My ears overheard my name and gossip about me in the halls, and that was when I lost it. My mind erupted and broke open like a broken dam: every bit of emotion started flowing out. My eyes started to water but I tried my best to suppress the tears. The inevitable had happened: I became the new laughingstock of the school. News spread faster than wild fire in an ancient forest. With rumors flooding in excess, my reputation had taken a hit. I was branded â€Å"The Thief†. This incident impacted me in ways beyond I would ever imagine. I did not make one jump shot at the subsequent practice. People were cautious around me. They kept their phone out of my sight and tried to avoid me in the halls; it seemed like that even teachers seemed to treat me differently, although that must’ve been my imagination. I felt sick; I could not eat or sleep. Everything seemed to become more confounded. I had trouble looking people in the eye, and my heart raced every time someone mentioned the word â€Å"phone†. I would turn around to see whether they were talking about me. Paranoia, it must’ve been. I avoided the volleyball team at all costs, and I did not talk to my close friends. It was excruciating to restrain my demons me while wearing a poker face, hoping others cannot see the pain. The week of the incident simply did not go well. Fortunately, after what had seemed like an eternity of torture, Joe finally found his phone in his friends bag. However, he never apologized to me for blind accusation. I didn’t really care; The pain, and suffering was worth more than a simple â€Å"sorry†! But everything went back to regular routine and school became exciting once more. Looking back, I really couldn’t blame Joe: he lost an iPhone 4S, the newest and most expensive phone at the time. It would be hypocritical of me to say that I would not be infuriated if I had lost my iPhone. High school is a pathway which we all must take. The views and experiences may be different but the concept remains the same. In the eye of a student there are very many negative and few positives about high school. The main point is staying out of trouble’s way and avoiding it at all cost, because one simple misunderstanding could cause you years of pain. People may also blame you for things you haven’t done, but the truth is: life is easier when you have someone else to blame.

Analysis Of The Great Gatsby Novel English Literature Essay Essay Example

Analysis Of The Great Gatsby Novel English Literature Essay Essay Example Analysis Of The Great Gatsby Novel English Literature Essay Paper Analysis Of The Great Gatsby Novel English Literature Essay Paper similar to that of Jay Gatsby and Nick Carraway ( C. D. Merriman,2007 ) Fitzgerald s characters all had a deeper meaningA to theirA names ; they were nt merely randomly picked and put on a page. An illustration of this was Jordan Baker. Jordan s name represents the Jordan River located in Middle Eastern state Jordan. Harmonizing to, It is known for non being a really navigable ( The Columbia Encyclopedia,2006 ) , similar to Jordan in the novel, who was an perfectly atrocious driver and hence, unable to voyage her vehicle right. In add-on to giving his characters names that had deeper significances, he besides created characters that represented who he wanted to be in life and who he really was. The individual that he wanted to be was represented in Nick Carraway, the honest, good friend of Gatsby. Likewise, Jay Gatsby represented who Fitzgerald was in existent life. Although Fitzgerald tried really hard in his life to be like his character Carraway, he made errors and did some thin gs he was nt excessively proud of, merely like the things Gatsby did in the novel. Fitzgerald besides attended Oxford University for his collegiate old ages, similar to that of Jay Gatsby in the novel. This played a immense function in his positions during the novel, particularly apparent in Nick Carraway s sentiment of certain state of affairss. For illustration, when Nick attends the party with Myrtle and Tom at the flat in New York, he is perfectly aghast and outraged by the events that occurred at that place. This shows the readers that Nick felt the manner he did because he was raised otherwise than both Tom and Myrtle. This besides show s Fitzgerald s position on the events by the manner he portrayed Nick s reaction. These are merely some of the ways that Fitzgerald added his personal life into his novel. A A A A A A A A A A A One major character in the novel was Jay Gatsby, besides known as James Gatz. Harmonizing to Sparknotes, Gatsby was a immature adult male, around 30 old ages old, who rose from an destitute childhood in rural North Dakota to go fantastically affluent ( Sparknotes, 2010 ) .A Throughout the novel, Gatsby is known as a good individual at bosom, which was chiefly said by Nick Carraway, ( Fitzgerald, Scott, F The Great Gatsby ) . His good bosom was shown when he would make anything for love. This love in the novel was for Daisy Buchanan, the married woman of Tom Buchanan. Gatsby proved that for Daisy, anything was possible, which got him into a great trade of problem a batch of times, particularly towards the terminal of the novel. Gatsby even changed his name from James Gatz to Jay Gatsby to affect her or do the prevarication he told her about him being wealthy more concrete ( Schmoop University,2010 ) . Once he met Daisy, he realized he wanted to be affluent an d have Daisy for himself. The name James Gatz represented the hapless manner he was raised in North Dakota. The hapless manner he was raised was with really small money, unlike that of Daisy. Gatsby besides represented who Fitzgerald genuinely was as a individual. Both work forces tried their best to be good people, but failed more times than non. Gatsby s name besides had a deeper significance, like bulk of the characters in the novel. Gatsby greatly resembles the word beget, which, harmonizing ( Dictionary,2010 ) means to do ; produce as an consequence . In the novel, Gatsby believed that money beget power, and hence control over any scenario. He wanted Daisy, so he believed that when he became rich, the fact that she was married and had a kid would all vanish and they could be together. This unluckily for Gatsby, did nt go on. Gatsby s name besides has another significance to it. His name is really slang word for handgun, or rod ( Potpourri, 2007 ) It s dry that Fitzgerald na med Gatsby what he did, because a handgun was the very thing that ended Jay Gatsby s life. A A A A A A A A A A A Another major character in the novel was the storyteller, Nick Carraway. Nick shared his personal sentiment in many events that he narrated in the novel. He was said to possess the Cardinal value, or virtuousness of justness, otherwise known as honestness, which no other character throughout the novel possessed. Because of his honestness, many characters, such as Jordan Baker and Jay Gatsby, confided in him with their secrets. For illustration, when Myrtle Wilson was hit by a auto, it was Jay Gatsby that told Nick that Daisy did it and non himself ( Schmoop University, 2010 ) . No other character knew that Daisy was the 1 that hit Myrtle, because in the terminal, George Wilson shoots Gatsby because he blames Gatsby for his married woman s decease ( Michigan State University, 2010 ) . This is what made Nick such a suited storyteller for the novel ; it was his truthfulness, irrespective of the state of affairs, that made the narrative what it was. Nick s moralss b esides contributed mostly to what his personality was. Nick did the right thing, even when the right thing was nt clear or when no 1 was looking. He besides did nt justice people, like several other characters in the novel did ; he acted as though he was simply a newsman describing a scene, and nil more. ( Ovtg, 2010 ) Nick besides represents a portion of Fitzgerald ; the portion being who Fitzgerald wished he could be. Fitzgerald wished he could be as unagitated, honest and nonjudgmental as Nick. This evidently was nt true all the clip, because Gatsby, who Fitzgerald truly was, was nil like Nick. They were more or less antonyms. A A A A A A A A A A A The concluding major character in the novel was Daisy Faye Buchanan, the married woman of Tom Buchanan and the major love involvement of Jay Gatsby. She was partly based off of Zelda Fitzgerald, the married woman of Scott Fitzgerald ( Sparknotes,2010 ) . She is besides known in Sparknotes as a beautiful immature adult female from Louisville . Because of Daisy s utmost beauty, she could fundamentally hold anything she wanted, yet she was still unhappy with certain things in her life. For illustration, at her nuptials, the ceremonial, party, and every facet of it was expansive and seemed perfect. On the other manus, her matrimony was the exact antonym of the nuptials ; it was cold, and progressive. The imperfectnesss were shown when throughout the novel, Tom has an matter with Myrtle Wilson, the married woman of George Wilson. The ground she married Tom is absolutely described Thomas Parke DInvilliers, whose is quoted in the beginning of the novel by stating Th en have on the gold chapeau, if that will travel her ; If you can resile high, bounciness for her excessively, Till she cry Lover, gold-hatted, high-bouncing lover, I must hold you! . Basically, Daisy wanted a affluent adult male who had a batch of toys or things. The wealth would do it so her hubby could pass a great trade of money on her, which she thought would take to her felicity for the remainder of her life. To her, Tom was the gold-hatted, high-bouncing lover , and when she foremost met Gatsby, he was hapless, and even though she loved him, she married Tom alternatively because he had the money that she ever wanted. In world, it s clear that Daisy wants to state Tom that she does nt love him any longer and she d give up her life of luxury and go forth to be happy with Gatsby, but she wo nt, because she wants the money Tom offers. So even though he has his personal businesss, she does nt care, because he s rich. Like every other character in the novel, Daisy s name has a deeper significance, or instead her in-between name does. Her in-between name, Faye, is named after a white and xanthous flower ( tvtopes, 2010 ) . The flower is white on the outside and xanthous on the interior. The white represents Daisy s childhood and her pureness during that clip. The yellow, on the other manus, represents corruptness ; intending the things that happened past her childhood were non so pure. She was besides partly based off of Zelda Fitzgerald, the married woman of Scott Fitzgerald ( Sparknotes, 2010 ) . Fitzgerald fell in love with Zelda at the immature age of 18, similar to Daisy and Gatsby ( PBS,2010 ) . Fitzgerald was nt rich plenty for Zelda s gustatory sensation, so she quickly broke off the battle. This is like when Daisy did nt wait for Gatsby when he went off to war. Later in Fitzgerald s life, he met up with Zelda once more, but this clip he was rich and had many written plants. Zelda and Fitzgerald married within the hebdomad of this happening. That is where it s different than Gatsby and Daisy. But the similarities are at that place ; both Zelda and Daisy left the work forces they apparently loved because they were nt affluent. A A A A A A A A A A A There was really small unfavorable judgment in respects to The Great Gatsby in my sentiment, but there were a few distinguishable things. The first is the representation of the corruptness American dream. In the novel, it s clear that Jay Gatsby represents the failed American dream, but I feel that the novel as a whole represents the corruptness that s present in the American dream every bit good as the failure. The following is the intoxicant and sex that were present in the novel. Many times, the characters took topographic point in less than pure activities. An illustration is the party that Nick attends with Tom and Myrtle in the New York flat. There is imbibing, and hence intoxicated people, and there is an matter that takes topographic points between Myrtle and Tom. Both are married to different people. This is really impure for the both of them and besides for the fresh itself. Another clip is every clip a party is mentioned at Gatsby s sign of the zodiac or house, there were ever dozenss of rummy people. The last thing is the immoral characters. Basically every character, excepting Nick, was immoral or impure in some manner. Tom and Myrtle were immoral because of their matter, George was immoral because he killed Gatsby, Jordan was because she lied invariably and Gatsby was because he was a hypocritical and bogus individual. A A A A A A A A A A A In decision, the Great Gatsby had many absorbing characteristics every bit good as characters that made the novel every bit great as it was. The character of Daisy Buchanan showed philistinism in people in the 1920 s. However, this can be related to people in today s twenty-four hours and age every bit good. There was besides Nick Carraway, who presented the narrative with non merely a storyteller, but an honest individual among bogus prevaricators. Jay Gatsby besides played a immense function in the novel, being that he was the chief character. His emotions that seemed to find the determinations he made in his life dictated the flow of the novel s secret plan several times. After all, the novel was written about his life. The novel was besides full of biographical information, although it was nt ever obvious all the things Fitzgerald put into the novel, such as the character names. Along with biographical information, there was a batch of historical information as good. Fitzgerald tied several people, topographic points, and even events from the 1920 s epoch to supply a good scene and plot line. Last, a movie of the Great Gatsby was released in 1974 having stars like Robert Redford and Mia Farrow. Overall it was a great version of the film, but it had some distinguishable differences. The differences, which ranged from being every bit minor as a character line changed, to as big and utmost as a secret plan alteration, created differences between the film and the novel. The clip difference between when the novel was written in the mid 1920 s, and the film, which was produced in the mid 1970 s was the chief part to all the differences. The difference in clip periods created clangs in positions every bit far as the 1920 s were concerned, which was when the scene was. Of class there were similarities between the two, like the decision and general secret plan thought. Therefore, the Great Gatsby is a great American novel and is extremely recom mended.